About Upside

Investing can be complex, but it doesn’t need to be difficult. Financial freedom is within your reach, with our structured approach, we can help you become more confident and intentional.

Upside onboarding sample


Mission illustration

Our mission

Our mission is to help aspiring investors achieve financial freedom by making more conscious and informed investment decisions.

Investment strategy illustration

Our investment strategy

Your Upside portfolio is a personalised mix of 200+ stocks made up of Upside bundles and single stocks that consider your risk appetite and diversification to help reduce your portfolio's overall risk.

Funds illustration

Our funds

All our funds are built and managed in-house by our team of investing experts leveraging the power of Upside technology, allowing for complete transparency.

Financial literacy illustration

Financial Literacy

Get to the core of your investing habits, learn how investing works, and what works for you through monthly guidance and bespoke insights.

Meet the team

We are a team of financial and technological experts who are determined to change the world of investment by harnessing the power of data to allow everyone to build their own investment journey, for them.

Team profile pictures of Upside

Latest Blogs